Experience & Projects
AI-Powered Webinar Campaign Automation
Challenge: Manual creation of webinar assets—registration pages, emails, social copy—slowed time-to-market, especially during compliance and editorial reviews phase.
Solution: Built custom GPTs to generate full webinar kits, including landing pages, email sequences, and social posts. Introduced a batch production workflow that allowed creative teams to deliver assets in a single sprint.
Results: Cut production time by 40%, ensured on-brand voice and tone across assets, and standardized execution across business lines with a repeatable, AI-assisted campaign model.
Global Social Media Strategy for Insurance Brokerage
Challenge: Over 80 fragmented LinkedIn handles diluted brand identity and audience engagement.
Solution: Rationalized the accounts into one cohesive global handle, developed a comprehensive social media and audience strategy, and conducted a vendor analysis for social media management tools.
Results: Streamlined brand presence and rolled out Sprinklr globally, enhancing team efficiency and audience interaction.
DivTech.com
Challenge: Fragmented and outdated website content hindered user experience, search visibility, and audience engagement.
Solution: Conducted a content audit, developed user personas, repurposed and optimized existing content for SEO, and collaborated with UX/UI teams to improve navigation and integration.
Results: Enhanced user engagement and search visibility, with streamlined content driving better conversion and usability.
Distributed Social Media Model & Employee Advocacy Program
Challenge: Moving away from a centralized governance model for social content publishing to a distributed model, and internal voices were largely absent from brand amplification efforts.
Solution: Developed a distributed publishing system with toolkit, governance, and process for enabling cross-functional teams to post to the brand handle in a unified way. Simultaneously launched the firm’s first employee advocacy program to activate SMEs and business leaders as ambassadors on LinkedIn.
Results: Enabled scalable, brand-consistent publishing across teams. Established the foundation for a broader social amplification strategy and strengthened the organization’s digital presence through employee-led engagement.
Content Marketing Center of Excellence
Challenge: Excessive content waste and inefficiencies across marketing teams.
Solution: Built a centralized content marketing framework and optimized production workflows.
Results: Reduced content waste, streamlined production, and delivered consistent, audience-relevant campaigns.
Talent Attraction Strategy Development
Challenge: Disconnected recruitment messaging and limited candidate pipeline.
Solution: Created a recruiting toolkit and established talent messaging pillars with leadership collaboration.
Results: Improved candidate experience and increased pipeline quality.
Multinational Cosmetics Company
Challenge: Fragmented content lifecycle processes across three global brands.
Solution: Designed end-to-end workflows and a roadmap to optimize creative asset development.
Results: Boosted process efficiencies and improved team collaboration.
Membership-Only Retailer
Challenge: Slow campaign delivery and underutilized project management tools.
Solution: Defined "Ways of Working" for 100+ marketers, drove Wrike adoption, and optimized workflows.
Results: Increased campaign speed to market and maximized tool ROI.
Hyperlocal News Website
Challenge: Establish a digital news site in a competitive local market.
Solution: Launched the site, implemented innovative audience outreach strategies, and curated multimedia content to engage readers.
Results: Grew to 45,000 unique visitors per month in just six months, achieving over 50% audience penetration through effective use of Facebook and Twitter.
Thought Leadership Video Strategy for Accounting Firm
Challenge: The organization had not tapped into short-form video content as a scalable thought leadership format, leaving subject matter expertise under-leveraged across social and media channels.
Solution: Introduced a lightweight, repeatable video content strategy showcasing SMEs across priority industries. Partnered with business news outlets to amplify reach through co-branded media. Positioned raw, social-native video—not high-production assets—as a strength in an era shaped by TikTok-style authenticity.
Results: Video posts became the most engaged content on the company’s LinkedIn handle. Elevated internal experts, extended campaign shelf life, and expanded visibility across high-value verticals.